Tag Archives: Switzerland

Governmentally Enacted Aesthetics: the Limits of Place Branding?

Red Plastic Chair

Enemy of the State

By Caspar Lundsgaard-Hansen

In March 2011, the small Swiss town of Solothurn (population approx. 16000) passed a regulation directed at the many small businesses operating in the historic old town. They are now obliged to select their outdoor furniture in accordance with a new official document bearing the charming name ‘Möblierungsleitfaden’ (manual for furnishing). Now I cannot avoid wondering: how far should efforts of place or destination branding go? Continue reading

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Zurich-West at the Crossroads?

By Caspar Lundsgaard-Hansen

Zurich acts like a magnet. A magnet for both Swiss people and foreigners who look for job opportunities in Switzerland. One gets the impression that the city and its surroundings grow at a remarkably fast pace: construction sites, recently completed buildings and expensive cars dominate large parts of the scenery. At the same time costs for accommodation have been rising steadily and also rather sharply, leaving people with lower or regular incomes with hardly any other option than moving out of the city. Continue reading

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