by Brendan Colgan
A new city brand campaign, dubbed the ‘Creative Tokyo’ project, was unveiled by the Japanese government earlier last month in the nation’s capital. The campaign targets Tokyo’s creative industries and consists of numerous art, fashion, music, food, and other cultural events planned into the New Year. Continue reading
Without nation branding, there would be no Singapore.
Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset.
Singapore s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Continue reading