Tag Archives: Place Marketing
Alternative Mapping – Another Type
By Renard Teipelke In my last article, I wrote about alternative mapping. I referred to somewhat ‘weird’ maps showing France illustrated by various wines or the London underground presented as 100 years of music. My main arguments were that these … Continue reading
Place Branding and Place Identity. An integrated approach | Tafter Journal
by Ares Kalandides Marketing places, as an activity that seeks to position places in a globalized market environment, is a phenomenon that has existed for centuries, albeit probably in very different forms (Ashworth and Voogd 1990, Ashworth and Κavaratzis 2010). Yet, the last decade or … Continue reading
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If anything, then cittàslow
By Renard Teipelke The sun is shining, old couples as well as young families with their children are strolling through the streets, the time stands still and everyone seems to enjoy this lovely summer day in Überlingen at Lake Constance. … Continue reading
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High Line New York City: When Green Becomes Gold
By Caspar Lundsgaard-Hansen The High Line is a linear public park in New York City. It was built on a section of a former elevated railroad line in in lower Manhattan and not only boasts stunning architecture and a rich … Continue reading
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What Happens If You Stop Marketing Established Brands?
By Renard Teipelke In football stadiums, in TV commercials, in subways stations, on trucks, along streets – you can encounter Coca Cola advertisements everywhere. Coca Cola is an omnipresent brand worldwide – supposedly to be the most widely known expression … Continue reading
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Governmentally Enacted Aesthetics: the Limits of Place Branding?
By Caspar Lundsgaard-Hansen In March 2011, the small Swiss town of Solothurn (population approx. 16000) passed a regulation directed at the many small businesses operating in the historic old town. They are now obliged to select their outdoor furniture in … Continue reading
Hollywood: Be Careful!
by Caspar Lundsgaard-Hansen What role can movies play concerning destination brand building? MORGAN, PIGGOTT and PRITCHARD (2004) argue that movies can be understood as opportunities for public relations (PR) strategies, which in term can be a cost-effective tool in the … Continue reading
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Announcement: GSC Summer School on the ‘City as Image’
Between August 15th and 26th, the Berlin-based Georg Simmel Centre for Metropolitan Studies of the Humboldt University is organizing a summer school on the following title: “City as Image? Berlin Between Representation, Performance and Placemaking.” The course, which will be held … Continue reading
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Mediterranean Tourism Conference
in:polis | urbanism in cooperation with the School of Tourism and Hotel Management (Akdeniz University Antalya) are happy to announce the first edition of the Conference “Destination Management and Branding in the Mediterranean Region” to be held in Antalya in … Continue reading
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2nd Nordic Urban Workshop at Stockholm University 25th-26th October 2011
Welcome to the second Nordic Urban workshop, a two-day meeting directed towards PhD students and young researchers studying urban dynamics from a broad range of disciplines. The workshop features a key lecture and a career strategy discussion, along with parallel … Continue reading
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