by Hans Pul
Especially since the Place Branding Conference of last month, the concepts competition and cooperation have been the theme of some recent posts on this blog*. In this post I will follow-up on this topic and discuss some aspects of the Holland Art Cities project (2009-2010). This project was a cooperation between 10 museums in 4 Dutch cities, aimed at attracting foreign visitors. Holland Art Cities was initiated and organised by the Netherlands Board of Tourism and Conventions (NBTC).
I will finish this post arguing that cooperation can be seen as a strategy within a competitive context.