Tag Archives: Mihalis Kavaratzis
…if we were asked today to rebrand Greece
by Ares Kalandides and Mihalis Kavaratzis Let’s face it: There are probably few countries in Europe right now with a worse image than Greece (we can’t really think of any that even come close). From what we hear, it is … Continue reading
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Special Issue Journal of Place Management and Development Vol 5 No 1
From the Guest Editorial by Ares Kalandides, Mihalis Kavaratzis and Martin Boisen: This is a special edition of the International Place Branding Conference series and the third special issue of the Journal of Place Management and Development dedicated to the conference. The two … Continue reading
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Some Impressions from the Place Branding Conference
by Valentin Schipfer What does Place Branding actually mean? Is the theoretic fundament clear or is it questionable? Can already more clarity be provided in its definitions and methods? Is there some progress made in this field by the scientific … Continue reading
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Place Branding and Place Identity. An integrated approach | Tafter Journal
by Ares Kalandides Marketing places, as an activity that seeks to position places in a globalized market environment, is a phenomenon that has existed for centuries, albeit probably in very different forms (Ashworth and Voogd 1990, Ashworth and Κavaratzis 2010). Yet, the last decade or … Continue reading
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Second Call for Papers for the Special Edition of the International Place Branding Conference in Utrecht January 2012
(Subscribe to the blog to receive regular updates and related news. ) in:polis | urbanism in cooperation with the Department of Human Geography & Planning, Faculty of Geosciences, Utrecht University are happy to announce that the second Call for Papers … Continue reading
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Place Branding Conference – Announcement: Special Issue by the Journal of Place Management and Development
In:polis | urbanism in cooperation with the Department of Human Geography & Planning, Faculty of Geosciences, Utrecht University are happy to announce that the Journal of Place Management and Development will be publishing a special issue with a selection of … Continue reading
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Place Specificity and Unique Cities. An answer to Kavaratzis. (Part 1)*
by Ares Kalandides The other day Mihalis Kavaratzis made a very interesting point about the uniqueness of places (read Mihalis’ article here). He observed that while city promotion campaigns try to create difference, what they actually do is produce homogeneity. … Continue reading
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The challenge of promoting the unique city
By Mihalis Kavaratzis It is a common feature of city promotion to attempt a presentation of the city as unique. We see so many advertisements that describe the distinctive characteristics of the city in terms of the city’s unique history, … Continue reading
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Journal of Place Management and Development | Volume 4 issue 1 – Special Issue
Published: March 2011 Special Issue: Selected Papers from the 2nd Place Branding Conference Bogota, Colombia, January 2011 Guest editors: Ares Kalandides and Mihalis Kavaratzis Two years ago, in 2009, we dedicated a special issue of the Journal of Place Management … Continue reading
Three reasons why I got inspired by the Bogota conference
By Mihalis Kavaratzis The 2nd International Place Branding Conference attracted both academics and practitioners from all over the world. Intense discussions took place during the three days in Bogota. Although at first glance the discussions might not seem to lead … Continue reading
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