The logo of the Siberian city Omsk and the Omsk Region
by Irina Shafranskaya
Russian cities have caught the virus of city branding. The competition of cities that can be branded is extremely wide among more than one thousand of Russian ones. Every city proclaims its brand as a tool of socio-economic development but surprisingly (or not) the branding process does not start from the city improvement or economy boost. It starts from the logo. Who, when and how taught the city mayors (who are the main decision makers of branding in most cases) that the logo is the most appropriate start – we do not know. It seems like an epidemic disease with quite clear symptoms. Moreover, the mainstream is city logo development is ‘alphabetical’ branding. Continue reading
"Energiestadt Flawil - We are sustainable"
by Hans Pul
Energiestadt Flawil, Energiestadt Bern, Energiestadt Zürich: Greenwashing or is there substance behind these claims? This blogpost introduces the Energiestadt label (“energy city”), a Swiss label certificated by an organisation with the same name. The organisation is occupied with the certification and support of municipality energy policies. After fulfilling certain criteria, a city is allowed to communicate itself as Energiestadt (i.e. “Energiestadt Flawil”). This makes visible the efforts and successes of a municipality’s energy policy.
Keep your lion, Flanders – it’s a better look than a pair of slippers| The Observer.
Our team picked this in The Guardian. It’s an article by David Mitchell about country images, symbols and logos – and very much about how absurd Place Branding can become.
“Flanders wants to improve its image by changing its coat of arms, but such symbols are for saying where we’ve come from, not where we are now”