From left to right: Jan Brown, Greg Ashworth, Robert Govers, Martin Boisen, Keith Dinnie, Ares Kalandides
by Ares Kalandides
With my impressions on the Special Edition on the Place Branding still fresh, both exhausted and enthusiastic after two days of intensive work, I will try to sum up my thoughts from the event, more or less as I presented them in the closing panel:
There were two issues that came up during the conference, one to be expected the other rather a surprise. The first was about the nature of Place Branding – and by extension of place itself. Are we dealing with the real place or with perceptions of place? And could we call the former place identity and the latter place image? Now the ones who follow my research will know that I have written repeatedly about place identity (1) and that I am still intrigued by the many different ways the term is used. Continue reading
