Humboldt University Berlin, Unter den Linden
by Ares Kalandides
There is something very symbolic about the way that the two Humboldt brothers perch in front of the main University building that bears their name in Berlin. Academia sits on a pedestal as a “grand seigneur”. This demonstration of both upper class and masculinity is not a coincidence. It is the guiding principle behind the academic world – at least in Germany. I will not talk about the frightingly low percentages of women among academics in higher positions; or about the still strong class and ethnicity bias in German universities; not even about the patriarchal relations that reproduce academic traditions in this country. There is enough evidence about all of that for anybody who cares to research. I would like to report from my own experience, at the borderline between an academic and a consultant, trying to reflect upon fake dichotomies. Continue reading
Link to site: Place Management and Branding Conference.
Place branding, place management, place marketing, strategic spatial development, public-private place partnerships, all synonyms describing one thing – the application of business principles to place. The language and conventions of business have spread across the world, to places of all scales, from district centre management through to nation branding. This widespread extension of market principles to places (districts, towns, cities, regions, countries and even continents) is not without critics, with many economists explaining that it is firms that compete not places. Nevertheless, those charged with place leadership chant the mantra of place competition, hence the expanding business of place. Continue reading
From the Guest Editorial by Ares Kalandides, Mihalis Kavaratzis and Martin Boisen:
This is a special edition of the International Place Branding Conference series and the third special issue of the Journal of Place Management and Development dedicated to the conference. The two previous special issues have proven to be valuable reference points in recent place branding literature. Since the first International Place Branding Conference in Berlin in 2008, a particularly interesting tendency can be noted. In the beginning, the discussion had focused on the general discrepancies in place branding conceptualisations and approaches to its practical implementation. While, of course, these issues remain important and not entirely clarified, it seems that we are now ready to move towards a more elaborate discussion of partial issues. A certain amount of clarity and agreement has indeed been achieved. In this special issue a set of significant issues that affect the whole place branding endeavour are examined. The papers elaborate all of the conference’s themes: the roots and politics of place branding, analytical and assessment methodology as well as the relationship between culture and place branding….
Utrecht. Photo by Marinda Scaramanga
by Valentin Schipfer
What does Place Branding actually mean? Is the theoretic fundament clear or is it questionable? Can already more clarity be provided in its definitions and methods? Is there some progress made in this field by the scientific community? Into which directions has this field developed? Are there any new influences to this interdisciplinary discourse? All these self-reflecting questions were asked by the community during the International Place Branding Conference Special Edition in Utrecht from 20th to 21st of January 2012. Of course not all of them could be answered at once. Continue reading
The latest issue of the Journal of Place Management and Development is now online and available here
Chung Yim Yiu: The impact of a pedestrianisation scheme on retail rent: an empirical test in Hong Kong, pp. 231 – 242.
Deborah Levy, Christina K.C. Lee: Neighbourhood identities and household location choice: estate agents’ perspectives, pp. 243 – 263.
Brídín McAteer, Simon Stephens: Town centre management: a solution to the challenges facing urban centres in Ireland?, pp. 264 – 271.
Brian Jones, John Temperley: Leeds Shopping Week: a case study, pp. 272 – 281.
Ares Kalandides: City marketing for Bogotá: a case study in integrated place branding, pp. 282 – 291
(Subscribe to the blog to receive regular updates and related news. )
In:polis | urbanism in cooperation with the Department of Human Geography & Planning, Faculty of Geosciences, Utrecht University are happy to announce that the official conference website for the special edition of the International Place Branding Conference (20th/21st January in Utrecht, Netherlands) will go on-line the last week of September.
The organisers have received more than 70 abstracts for the conference and are currently restructuring the programme in order to allow more authors to present their papers at the conference. Thus, authors will be informed the last week of September if their abstract was accepted by the scientific committee.
Likewise, the registration for the conference will start the last week of September. Authors presenting a paper at the conference will have to register until October 20, 2011.
You can find more information about the conference on this blog (here).
For organisational issues please contact Verena Röber at email@example.com.
In:polis | urbanism in cooperation with the Department of Human Geography & Planning, Faculty of Geosciences, Utrecht University are happy to announce that the Journal of Place Management and Development will be publishing a special issue with a selection of papers presented at the International Place Branding Conference (Utrecht, January 2012) with Ares Kalandides and Mihalis Kavaratzis as guest editors. This issue (Volume 5, Issue 1) will be published in March 2012.
The latest issue of the Journal of Place Management and Development (Volume 4, Issue 2) is now available online from Emerald.
Table of Contents: Continue reading
Published: March 2011
Special Issue: Selected Papers from the 2nd Place Branding Conference Bogota, Colombia, January 2011
Guest editors: Ares Kalandides and Mihalis Kavaratzis
Two years ago, in 2009, we dedicated a special issue of the Journal of Place Management and Development (Vol. 2 No. 1) to the re-evaluation of the discussion on city marketing and place branding. We reviewed and collected a number of papers that, we believed, contributed to a better understanding of the terms, but also identified several open questions for further research: how do we conceptualise place branding/marketing and what is this thing so easily labelled place identity? How are these linked to place management and development or, in a different context, how are they related to product marketing, promotion and branding? The seven articles included in this special issue, dedicated to the 2nd International Place Branding Conference in Bogota, Colombia, 20-22 January 2011, take one step further towards clarifying the above… (From the Guest Editorial by Ares Kalandides and Mihalis Kavaratzis)
by Ares Kalandides
The Georg Simmel Centre for Metropolitan Research together with in:polis organized the 2nd International Place Branding Conference The Search for Place Identity in Bogotá Colombia 20th – 22nd January 2011. Approximately 100 participants from all over the world spent 3 days discussing theory, methodology and implementation of Place Branding in an international and interdisciplinary context.The conference was a step further towards not only understanding how to brand places, but especially what it is we are doing. Here is what I got from the conference: