Tag Archives: Jaime Hernandez

Guest article: Medellín, The World´s Most Innovative City of 2012

by Jaime Hernandez*

The Citigroup with the Wall Street Journal,and the association of the Urban Land Institute launched a campaign to determine the most innovative city of the year. From an initial list of 200 cities, online public votes were asked to narrow down the list to 25, and then to three finalists: New York, Tel Aviv and Medellin.

“Few cities have transformed the way that Medellin, Colombia`s second largest city, has in the past 20 years. Medellín’s homicide rate has plunged, nearly 80% from 1991 to 2010. The city built public libraries, parks, and schools in poor hillside neighborhoods and constructed a series of transportation links from there to its commercial and industrial centers. The links include a metro cable car system and escalators up steep hills, reducing commutation times, spurring private investment, and promoting social equity as well as environmental sustainability…Medellín’s challenges are still many, particularly in housing. However, through innovation and leadership, Medellín has sowed the seeds of transformation, leading to its recognition as a city with potential for long-lasting success” http://online.wsj.com/ad/cityoftheyear

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Guest Article: Slum Tourism and City Branding in Medellin

Informal settlements in Medellin. Photo: Jaime Hernandez-Garcia, 2011.

Informal settlements in Medellin. Photo: Jaime Hernandez-Garcia, 2011.

by Jaime Hernandez-Garcia*

Since the 1990s the second biggest city of Colombia, Medellin, is undertaking programmes and projects in informal settlements, to try integrate them both physically and socially to the urban fabric. Public space upgrade and community services such as schools and libraries designed by prestigious architects have enriched the atmosphere and to some extent the quality of life, in these impoverished areas. To the point that the barrios of Medellin are commonly visited not only by Colombians but also by international visitors who want to see first-hand the projects and how the settlements and the city have changed.

Medellin, perhaps without noticing or anticipating, has found a role for informal settlements in branding the city, and promoting the tourism to those areas. Continue reading

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Journal of Place Management and Development | Volume 4 issue 1 – Special Issue

Published: March 2011
Special Issue: Selected Papers from the 2nd Place Branding Conference Bogota, Colombia, January 2011
Guest editors: Ares Kalandides and Mihalis Kavaratzis

Two years ago, in 2009, we dedicated a special issue of the Journal of Place Management and Development (Vol. 2 No. 1) to the re-evaluation of the discussion on city marketing and place branding. We reviewed and collected a number of papers that, we believed, contributed to a better understanding of the terms, but also identified several open questions for further research: how do we conceptualise place branding/marketing and what is this thing so easily labelled place identity? How are these linked to place management and development or, in a different context, how are they related to product marketing, promotion and branding? The seven articles included in this special issue, dedicated to the 2nd International Place Branding Conference in Bogota, Colombia, 20-22 January 2011, take one step further towards clarifying the above… (From the Guest Editorial by Ares Kalandides and Mihalis Kavaratzis)

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