Tag Archives: integrated place branding

Implementing a Place Branding strategy: Bogotá UNESCO City of Music

Rock al Parque, Bogotá

by Ares Kalandides

Last month Bogotá was designated “City of Music” by the UNESCO, and it now participates in the growing network of “Creative Cities” that counts 30 cities from all over the word – 5 of which are Cities of Music (the others being Bologna, Sevilla, Glasgow and Ghent).  This is how UNESCO describes the decision:

“Bogota is recognized foremost for its fast growing musical sector and dynamic music scene as a major centre of musical creation and activity in Latin America.

In accordance with the mission of the Creative Cities Network, the city promotes music as a tool for socio-economic improvement and cultural diversity. With its unique profile as a cultural exchange hub on a national and regional level, Bogota is expected to strongly increase international cooperation opportunities for the Network. Continue reading

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Out now: Journal of Place Management and Development, vol 4 issue 3

The latest issue of the Journal of Place Management and Development is now online and available here

Content

Chung Yim Yiu: The impact of a pedestrianisation scheme on retail rent: an empirical test in Hong Kong, pp. 231 – 242.

Deborah Levy, Christina K.C. Lee: Neighbourhood identities and household location choice: estate agents’ perspectives, pp. 243 – 263.

Brídín McAteer, Simon Stephens: Town centre management: a solution to the challenges facing urban centres in Ireland?, pp. 264 – 271.

Brian Jones, John Temperley: Leeds Shopping Week: a case study, pp. 272 – 281.

Ares Kalandides: City marketing for Bogotá: a case study in integrated place branding, pp. 282 – 291

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