by Hans Pul
In this post I will argue that good urban planning can be of great value for places and their branding efforts. Cities with good urban planning get noticed. This is important, especially for relatively unknown non-capital cities in Latin America, Africa or Asia. Such cities often have millions of inhabitants and have much to offer to people and investors, but are barely known outside their region. One such a city is Curitiba, located in the south of Brazil.
In this blog entry I will talk about Curitiba and how its public transport system, (forest-) parks, and urban planning have established the city as “Latin America’s Green City”.