Tag Archives: design

Nemona: Integration through fashion in Neukölln, Berlin

Photo by Augustin Teboul 

by Claudia Rojas

This article is the second of a series that analyzes Nemona – Network for fashion designers and seamstresses -, in which we present stories of integration in Neukölln around fashion production.

As we have written before, the target group of our project are fashion designers and producers. The members of these two groups are mostly women, in particular because of their abilities and long experience in sewing and knitting, among others. Women with migration background often suffer more obstacles / difficulties when entering the labour market – that is why we decided to focus our initiative on this particular social group. This way, we could contribute to the integration process in Neukölln. Continue reading

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Nemona: an urban analysis

by Claudia Rojas

Are we helping to create a better neighbourhood or are we dispensable in its development? This is a question that we ask ourselves when analysing city development projects like Nemona.

Nemona is a project that fosters a sustainable partnership between seamstresses and fashion designers in Neukölln, Berlin, and it has already been presented in this blog (see here and here). One year after beginning the project, we thought it would be a good idea to make an analysis of what it has been achieved so far. Therefore, we will offer a series of 3 articles with an overview of the venture. Today, we start presenting an analysis of whether the project has contributed to neighbourhood development in Neukölln (part 1). In the upcoming weeks, we will submit integration stories from the fashion producers (part 2), and stories of the fashion designers (part 3). Continue reading

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Cultural Flagship Projects – Part II

by Renard Teipelke

In my first article on cultural flagship projects*, I tried to conceptualize the topic. Now, I will connect the flagship idea ‘Western style’ with the Middle Eastern North African (MENA) region. My last article will deal with the Bibliotheca Alexandrina in Egypt based on a case study conducted during a field trip this month (tbc due to the currently unstable and tense situation).

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Cultural Flagship Projects – Part I

by Renard Teipelke

In the next weeks, I will contribute a series of articles on cultural flagship projects to this blog.* Since Kenneth Wardrop and other authors have already written about British and Scottish cities reinventing themselves through branding their cultural/creative potential (UNESCO creative cities articles 1, 2, 3), my first article will rather deal with a conceptualization of this topic (Part I). Then, I will focus on a region which does not often play a prominent role with respect to this blog’s range of topics: the Middle Eastern North African (MENA) region. I will discuss the export of cultural flagship projects from Europe into the MENA region (Part II), with particular focus on the Bibliotheca Alexandrina in Egypt (Part III) which I will study on a field trip in February. Continue reading

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Alternative Mapping – Another Type

By Renard Teipelke

In my last article, I wrote about alternative mapping. I referred to somewhat ‘weird’ maps showing France illustrated by various wines or the London underground presented as 100 years of music. My main arguments were that these alternative maps are fun, offer new viewpoints, need to be interpreted by the user, have some kind of soul as well as constitute and make a space or a place special. This time, I will deal with another type of alternative mapping: Maps of the ‘augmented reality’ period we are currently experiencing (cf. Valentin Schipfer’s recent article). I will point out some important aspects – some of them were presented by French economics sociologist Franck Cochoy in a recent lecture titled “Exploring the commercial space with a smartphone: Curiosity, geotraceability and self-marketing” (Goethe-University Frankfurt/Main, 11 January 2012). Continue reading

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Alternative Mapping

Worldmapper: Absolute Poverty (up to $2 a day) (Territory size shows the proportion of all people living on less than or equal to US$2 in purchasing power parity a day.)


by Renard Teipelke

This article is about maps. If you are thinking back to geography classes in school or your last trip with a roadmap, you will be misled. There has always been more to maps, more in maps, and more about maps than ‘standard map bureaucrats’ would ever want to admit. Let us start with a simple question:

What do maps show? Continue reading

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Nation Brands Index 2011, U-S-A!

Guest Article by Efe Sevin

Today, I went to the press conference organized by the Anholt-GfK Roper Nation Brands Index (NBI) to unveil their latest survey, NBI 2011. With the United States being at the top of the list third year in a row, NBI listed a total of 50 countries’ brands. In the table below, you can see the top 10 countries from 2008 to 2011.

As I have mentioned earlier, I have several doubts about NBI as a robust measurement scale. Below, I’ll try to organize my ideas under three headings:

- What is NBI good for? When should NBI be used?

- Why doesn’t NBI measure ‘nation brands’?

- Why is NBI’s understanding of nation brands incomplete (if not entirely wrong)?

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London’s east end: A new ‘creative’ destination

Old Spitalfields Market, Brushfield, London, E1: http://www.oldspitalfieldsmarket.com/

Guest article by Kenneth Wardrop

London has the reputation of being a creative city – a vibrant centre for music, fashion, media, art, theatre, advertising, design, and architecture.  In the context of place management and branding the emergence of London’s East End as a creative destination within the UK’s capital city is an excellent case study.  Indeed London’s new city promotion body created in 2011 and promoting the destination as a place to visit, invest, live, work and study –  London and Partners is heavily promoting London’s creative industries.
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NEMONA – An Introduction

By Caspar Lundsgaard-Hansen & Renard Teipelke

The fashion and design scene is booming in Berlin.

The inner-city part of Berlin’s district Neukölln is becoming the latest insider’s tip for the capital city’s cool and hip urban life.

Cultural diversity and ethnic mixture (or segregation depending on the perspective) are key features of Berlin’s immigrant neighborhoods.

Why not bring all these things together?

NEMONA – Network for Fashion & Design is a model project co-funded by the European Social Fund and is a prime example of local network initiatives in sustainable urban development. Based in Mainzer Straße 5 in the northern part of Neukölln (map), the project aims at bringing together fashion designers and producers in a cooperative network that fosters sustainable solutions in the fashion industry on the local level. Continue reading

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Governmentally Enacted Aesthetics: the Limits of Place Branding?

Red Plastic Chair

Enemy of the State

By Caspar Lundsgaard-Hansen

In March 2011, the small Swiss town of Solothurn (population approx. 16000) passed a regulation directed at the many small businesses operating in the historic old town. They are now obliged to select their outdoor furniture in accordance with a new official document bearing the charming name ‘Möblierungsleitfaden’ (manual for furnishing). Now I cannot avoid wondering: how far should efforts of place or destination branding go? Continue reading

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