Tag Archives: country brand

Reporting the Eurozone’s Crisis: Lessons from the Greek Front (*)

Reblogged from Yanis Varoufakis: Over the past two years, the economic crisis that has engulfed Greece has also thrust me in front of the microphones and note pads of the myriad journalists who descended upon Athens to report on the … Continue reading

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Scotland’s Tartan Day: Celebrating National Identity

by Kenneth Wardrop I am writing this on Good Friday (6 April 2012) which is also Scotland’s Tartan Day http://www.tartandayscotland.com/home/home.asp.  It has led me to reflect on which other nation has such a well known and instantly recognisable icon, and … Continue reading

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Switzerland is the World

by Caspar Lundsgaard-Hansen Last week, Efe Sevin posted an interesting article on this blog about the Nation Brands Index. This seemed to me like a good opportunity to hint at the work of Yanko Tsvetkov. The graphic designer and visual … Continue reading

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A Brand Needs more than a Facebook *Like* – but It’s a Good Start

By Renard Teipelke In the article “Facebook Rankings Reflect National Stereotypes” on SPIEGEL Online International, Alison Kilian writes about the findings of Socialbakers – a statistics portal that counted the ten most popular Facebook pages for each country. It may … Continue reading

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B(r)and Aid for Nations

By Renard Teipelke Do you remember the time when some nations or their progressive leaders/decision makers thought of nation branding as an innovative and cool tool to position their country in a globalized world?! That is to say: a time … Continue reading

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Mediterranean Tourism Conference

in:polis | urbanism in cooperation with the School of Tourism and Hotel Management (Akdeniz University Antalya) are happy to announce the first edition of the Conference “Destination Management and Branding in the Mediterranean Region” to be held in Antalya in … Continue reading

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Dirk – the Brand

By Renard Teipelke In the night from Sunday to Monday history was made. The Dallas Mavericks won the prestigious NBA finals against Miami Heat in the sixth game. NBA? Well, this acronym stands for “National Basketball Association,” i.e. the world-famous … Continue reading

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Spanish Cucumbers and the New German Arrogance

by Ares Kalandides Spanish farmers are furious. The German health authorities accused their cucumbers of bringing into Germany a serious coli-bacterium (Escherichia coli O157:H7) that spread as an epidemic throughout the country. After a week of panic (tomatoes and fresh … Continue reading

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From Peru to Peru, NE

Guest Article by Efe Sevin For Spanish speakers, here is a 15-min documentary about a small Peruvian nation-branding campaign. Practically, Peruvians travel to Peru, Nebraska and share their music, drinks, food, culture, and daily lives with the locals. The video … Continue reading

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