By Renard Teipelke
In my last article, I wrote about alternative mapping. I referred to somewhat ‘weird’ maps showing France illustrated by various wines or the London underground presented as 100 years of music. My main arguments were that these alternative maps are fun, offer new viewpoints, need to be interpreted by the user, have some kind of soul as well as constitute and make a space or a place special. This time, I will deal with another type of alternative mapping: Maps of the ‘augmented reality’ period we are currently experiencing (cf. Valentin Schipfer’s recent article). I will point out some important aspects – some of them were presented by French economics sociologist Franck Cochoy in a recent lecture titled “Exploring the commercial space with a smartphone: Curiosity, geotraceability and self-marketing” (Goethe-University Frankfurt/Main, 11 January 2012). Continue reading
