by Renard Teipelke
An amazing landscape, wild animals, beautiful sunsets, white beaches, traditional tribe villages, mountains and valleys…one could easily continue the list of things for which Kenya is famous for. This country in East Africa is one of the prime tourist destinations in Africa and equally depends on the revenues from this large economic sector (678 mio. Euro revenue earnings in 2010). The country is well branded internationally and has established very clear pictures as images of Kenya in many people’s minds (see another article on this blog here). Continue reading
By Hans Pul
Regional marketing booms. Small (and big) cities team up in regional cooperations, in order to get noticed in the international arena. Together, regional actors aim to attract investors, potential employees and tourists. Career opportunities and quality of life play an important role in this respect. Richard Florida’s well-known book The Rise of the Creative Class, Cities and the Creative Class (2002) proves to be influential once again. Continue reading
An Exonym (Finland) and Endonym (Suomi) on a tourist T-shirt
by Hans Pul
For building and maintaining brands, uniformity in communication is crucial and confusion needs to be avoided. However, many places have different names in different languages. München is Munich in English, London is Londra in Italian, while Mailand is German for Milano. More extremely, some place names look and sound completely different in other languages, some of the most prominent examples being Suomi* (Finland), Hellas (Greece) and Nippon (Japan). In short, there are more exonyms (foreign language names for geographical features) than places out there. How does this affect place branding efforts abroad?
by Valentin Schipfer
Building a city from scratch is not an easy task, but branding a city which still has to be built from scratch is even harder. Will the invented brand really accord to reality? Is it possible to regulate urban atmosphere through a images designed by a marketing agency? Let’s look at an example from hometown Vienna where high sums are being invested in such venturesome ideas. The area’s new name: aspern Vienna’s Urban Lakeside. Continue reading
Boris Johnson, Mayor of London, on a Barclays sponsored cycle
by Hans Pul
As a passionate cyclist, I regret not being a Londoner: I won’t be able to vote on May 3th this year. On that day, Londoners will elect their mayor for the 2012-2016 period. Current mayor Boris Johnson (Conservatives) will run for his second term, while Ken Livingstone (Labour), London’s mayor between 2000 and 2008, is his main challenger. With the London mayoral elections campaign on its way, the Guardian launched a “Manifesto for a model mayor”, in which ideas for the city and requirements for its mayor are collected. This sympathetic initiative is an interesting form of “open journalism” (although it might be less spectacular than Iceland crowd-sourcing its constitution).
In this blog entry I will talk about “Boris Bikes”, Barclays’ involvement in London cycling and Guardian reader’s suggestions for cycling improvements in London. Continue reading
By Renard Teipelke
In my last article of this series on cultural flagship projects, I will present my conclusions of the research I conducted during a field trip in February in Cairo and Alexandria*. I will specifically focus on the Bibliotheca Alexandrina. Both, my first article with a conceptualization of the topic as well as my second article with a focus on the Middle Eastern North African (MENA) region, can be understood as the foundation of the following explanations.
by Renard Teipelke
In my first article on cultural flagship projects*, I tried to conceptualize the topic. Now, I will connect the flagship idea ‘Western style’ with the Middle Eastern North African (MENA) region. My last article will deal with the Bibliotheca Alexandrina in Egypt based on a case study conducted during a field trip this month (tbc due to the currently unstable and tense situation).
by Renard Teipelke
In the next weeks, I will contribute a series of articles on cultural flagship projects to this blog.* Since Kenneth Wardrop and other authors have already written about British and Scottish cities reinventing themselves through branding their cultural/creative potential (UNESCO creative cities articles 1, 2, 3), my first article will rather deal with a conceptualization of this topic (Part I). Then, I will focus on a region which does not often play a prominent role with respect to this blog’s range of topics: the Middle Eastern North African (MENA) region. I will discuss the export of cultural flagship projects from Europe into the MENA region (Part II), with particular focus on the Bibliotheca Alexandrina in Egypt (Part III) which I will study on a field trip in February. Continue reading
by Hans Pul
Copenhagen is well-known as a bicycle-friendly city internationally. The city is known for the high share of cycling in commuter traffic (36%), its wide cycling lanes (in Copenhagen 2,5-2,8 metre wide cycling lanes are the new standard, in order to fit 3 cyclists next to each other), as well as for its bicycle friendly public transport. Cycling seems to help establish Copenhagen as a green and friendly place. Copenhagen has become a reference city for policy makers and urban planners. Photos of Copenhagen city scenes appear in planning documents of local governments around the world.
Cycling in Copenhagen has gained new interest in blogosphere and media. The city of Copenhagen gains a lot of exposure with its cycling infrastructure and cycling culture, especially internationally. Recently, for example, Al Jazeera dedicated a 5-minute documentary to cycling in Copenhagen. The video ‘Cycle city’ gives an overview of cycling as an urban transport mode (see video after the break).