by Valentin Schipfer
Since Brazil and especially its cidade maravilhosa Rio de Janeiro have become the second half of my soul (and my master thesis) some years ago, I’ve been keeping an eye on its urban development. Lately a new Brazilian blog has caught my attention. I am convinced of its socially innovative content as a best practice example for social place branding. It is about the Unidade de Polícia Pacifacadora, abbreviated UPP – the Pacifying Police Unit of Rio de Janeiro. A new type of police which literally pacifies gang-controlled favelas in long-term mediation processes. Continue reading
