The old Dunlop factory in Manchester
The special issue of the Journal of Place Management and Development on the 3rd Place Branding Conference “The business of Place”, which took place in Manchester in February 2013, is available online now.
From the guest editorial: The business of place: critical, practical and pragmatic perspectives
“Place branding, place management, place marketing, strategic spatial development, public-private partnerships, town teams, all synonyms describing one thing – the application of business principles to place. The language and conventions of business and marketing have spread across the world, to places of all scales, from district centre management through to nation branding. Continue reading
by Ares Kalandides
In this new paper that appears in the July issue of the European Urban and Regional Studies, Prof. Dina Vaiou and myself examine how the neighbourhood becomes the resource through which people can claim the right to the city.
‘Ethnic’ neighbourhoods? Practices of belonging and claims to the city
by Ares Kalandides and Dina Vaiou
The formation or consolidation of ‘ethnic’ neighbourhoods in European cities has made ethnic/racial differences more visible in urban space and has brought back to the forefront of both academic and political debate questions about the spatial concentration of ‘strangers’ (segregation), citizenship rights and ‘integration’. The women and men who live in the city have, or may claim, a right to the city that includes on the one hand the right to appropriate urban space and on the other hand the right to participate in its production and in decisions about it but also in (re)defining patterns of living it. In this context, migrants reconfigure the meanings of belonging against dominant spatializations through their everyday practices. Moreover, more or less institutionalized forms of political participation create new spatial levels of citizenship not limited to the scale of the nation-state. Interactions among migrants and locals continuously redefine the subject of rights as they activate processes of access, participation and inclusion/exclusion in/from the urban public sphere. This paper discusses these processes and terms, drawing on examples from Berlin and Athens. We focus in particular on neighbouring as the space and resource of belonging and on how this is related to participation and urban citizenship. The two cities offer different contexts in which institutional policies, informal practices and claims for participation at the neighbourhood level define, in different ways, citizenship as a spatial strategy and help qualify the content of the ‘right to the city’.
For the full article go to EURS July 2012 issue
© “Discesa di un Sistema” by Kristina Milakovic
by Ares Kalandides
This is my latest article for the Tafter Journal. Here I take the viewpoint of a practitioner and discuss Place Branding in day-to-day work to extract a series of principles that can serve as reflection. You can read the full paper here.
The four principles are:
Principle No. 1: Consultant and client should take time to agree on their understanding of place branding and on what they can expect from it.
Principe No. 2: The motivation behind place branding needs to be as transparent as possible.
Principle No. 3: Consultant and client need to find a compromise between the need for fast visible results and a robust analysis that pays tribute to the complex and political nature of place.
Principle No. 4: A place branding strategy needs the involvement of a broad range of stakeholders and the formation of strong partnerships.
From the Guest Editorial by Ares Kalandides, Mihalis Kavaratzis and Martin Boisen:
This is a special edition of the International Place Branding Conference series and the third special issue of the Journal of Place Management and Development dedicated to the conference. The two previous special issues have proven to be valuable reference points in recent place branding literature. Since the first International Place Branding Conference in Berlin in 2008, a particularly interesting tendency can be noted. In the beginning, the discussion had focused on the general discrepancies in place branding conceptualisations and approaches to its practical implementation. While, of course, these issues remain important and not entirely clarified, it seems that we are now ready to move towards a more elaborate discussion of partial issues. A certain amount of clarity and agreement has indeed been achieved. In this special issue a set of significant issues that affect the whole place branding endeavour are examined. The papers elaborate all of the conference’s themes: the roots and politics of place branding, analytical and assessment methodology as well as the relationship between culture and place branding….
Street Art in Lausanne
by Ares Kalandides
Marketing places, as an activity that seeks to position places in a globalized market environment, is a phenomenon that has existed for centuries, albeit probably in very different forms (Ashworth and Voogd 1990, Ashworth and Κavaratzis 2010). Yet, the last decade or more has seen an important shift from place marketing to place branding, at different scales (neighbourhood, city, nation etc.) and with different scopes (destinations, investment, talent etc.) (Kavaratzis 2007, Lucarelli and Berg 2011). Is place branding simply another term for place marketing or are we dealing with an altogether new practice? (Kavaratzis 2004, Kalandides and Kavaratzis 2009) It is worth considering the concepts together with others: what is place identity and place image? How do these differ, let’s say, from place reputation? How is it all related to place management or spatial planning? (Kalandides and Kavaratzis 2011)? The present article is a – highly subjective – attempt to throw light onto some of these issues, using eclectic examples from around the world, mostly from my own professional experience. Continue reading
The latest issue of the Journal of Place Management and Development is now online and available here
Chung Yim Yiu: The impact of a pedestrianisation scheme on retail rent: an empirical test in Hong Kong, pp. 231 – 242.
Deborah Levy, Christina K.C. Lee: Neighbourhood identities and household location choice: estate agents’ perspectives, pp. 243 – 263.
Brídín McAteer, Simon Stephens: Town centre management: a solution to the challenges facing urban centres in Ireland?, pp. 264 – 271.
Brian Jones, John Temperley: Leeds Shopping Week: a case study, pp. 272 – 281.
Ares Kalandides: City marketing for Bogotá: a case study in integrated place branding, pp. 282 – 291
In:polis | urbanism in cooperation with the Department of Human Geography & Planning, Faculty of Geosciences, Utrecht University are happy to announce that the Journal of Place Management and Development will be publishing a special issue with a selection of papers presented at the International Place Branding Conference (Utrecht, January 2012) with Ares Kalandides and Mihalis Kavaratzis as guest editors. This issue (Volume 5, Issue 1) will be published in March 2012.
Phokionos Negri Street in Kypseli, Athens
Paper presentation by Ares Kalandides and Dina Vaiou**
A. Concentrations of migrants in certain urban neighbourhoods in European cities have been a constant issue in political and academic debates about ethnic/racial difference with a recurrence of questions such as segregation, conflicts, racism, xenophobia or exclusion.
B. While we do not deny any of the above issues, we believe that there is both a political and a scholarly need to show that this picture is highly differentiated and that exclusion/inclusion is not an either/or question. The women and men who live in the city have, or may claim, a right to the city which includes on the one hand the right to appropriate urban space and on the other the right to participate in its production, in decisions about it, but also in (re)defining patterns of living it. We want to show how migrants reconfigure the meanings of belonging against dominant spatialisations through their everyday practices.
C. More or less institutionalized forms of political participation create new spatial levels of citizenship not limited to the scale of the nation state. Interactions among migrants and locals continuously re-define the ‘subject of rights’ as they activate processes of access, participation and inclusion/exclusion in/from the urban public sphere.
Our paper discusses the above processes and terms, drawing on examples from Berlin and Athens. We focus in particular on neighbouring as the space and resource of belonging and on how this is related to participation and urban citizenship. The two cities offer different contexts where institutional policies, informal practices and claims for participation at neighbourhood level define, in different ways, citizenship as a spatial strategy and help qualify the content of the “right to the city”. We draw from a number of research projects in which we have been involved since 2005 in Berlin and Athens where different “mixes” of formal and informal appropriation and participation processes can be identified. Continue reading
The latest issue of the Journal of Place Management and Development (Volume 4, Issue 2) is now available online from Emerald.
Table of Contents: Continue reading
by Mareike Forßbohm
Tradition meets innovation. “The Middle East has always had a relevant role in world affairs. It is home to the first civilizations and where the establishment of the first city has been documented. [...] The relevance of the Middle East in world affairs through the centuries was based on it being a centre of development and innovation. Continue reading