“…Well firstly the language of place branding, coming from branding and, therefore, focusses on the positive and the controllable. So it is conceptually ‘vacant’ when it comes to the ‘messy’ and often ‘crap’ bits of places, and also the importance of partnership and coordination in the orchestration of actions (Kavaratzis, 2008). Continue reading
Author Archives: placemanagementandbranding
Report: 2nd International Place Branding Conference | 20th – 22nd January 2011 in Bogota
by Ares Kalandides
The Georg Simmel Centre for Metropolitan Research together with in:polis organized the 2nd International Place Branding Conference The Search for Place Identity in Bogotá Colombia 20th – 22nd January 2011. Approximately 100 participants from all over the world spent 3 days discussing theory, methodology and implementation of Place Branding in an international and interdisciplinary context.The conference was a step further towards not only understanding how to brand places, but especially what it is we are doing. Here is what I got from the conference:
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