Author Archives: hanspul

Aarhus’ Mediascape library: new concepts for an old institution

Aarhus Mediascape - even more interesting than its architecture are the library concepts behind it.

Aarhus Mediascape – even more interesting than its architecture are the library concepts behind it

by Hans Pul

Libraries have been considered as central places of public life. They are filled with people of all ages and with all sorts of backgrounds. And with books, of course. In the last decade or so, public libraries have seen some sort of revival, partly in reaction to the claim that libraries had become irrelevant in the digital age. Cities around the world have built new public libraries on prominent locations. This theme was touched upon on the City of Flows conference in Potsdam, Germany, which I recently visited. I was inspired by a presentation by Knud Schulz, who has worked in the public library of Aarhus, Denmark, for over 20 years.

One can easily criticize cities for focussing on landmarks as boosterism of place branding and urban development. The name of the new Aarhus library (“Urban Mediascape”) can make one sceptical. However, there’s some real good content behind the fancy name and the library’s landmark characteristics, as I’ll sketch in this post.

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“Help! Whatever happened to Holland-Germany animosity?”

by Hans Pul

Place reputations sometimes alter abruptly, but mostly it is a long process in time. Sometimes, place reputation changes take generations. The following article by Joris Luyendijk, a Dutch journalist at The Guardian, deals with this theme from his individual perspective (with many references to football and politics). It deals with how Germany is seen by the Dutch, and how this has changed in a positive manner in the last decades:

“Damn! Where have my anti-German feelings gone?”

Secondly, the article is a good illustration of how “the grass is always greener at the neighbour’s garden”, as a Dutch saying goes. It shows how having an (overly) positive image of Germany, combined with an (overly) negative stance towards their own country, has become fashionable among Dutch intellectuals:

 ”And as Germany is becoming a country to look up to, the Netherlands is fast becoming a country to be ashamed of – making anti-German feelings even harder to harbour.”

Read the full article at The Guardian.

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Marketing of High-tech Regions (3): Nuremberg’s regional marketing as part of regional integration

Nuremberg with its rural regional surroudings

Nuremberg with its rural regional surroudings

by Hans Pul

In this post, I will give an overview of the regional marketing strategies, instruments and cooperation model of the Nuremberg Metropolitan Region (NMR). All in all, the region is an interesting case of a region with a clear central city, that develops into an integrated region with more and more regional cooperations. In her recent post, Hanna already introduced the NMR, focussing on the regional resident identification.

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Marketing of High-tech Regions (1): Karlsruhe “HighTech meets the Good Life”

Karlsruhe

Karlsruhe

By Hans Pul

Regional marketing booms. Small (and big) cities team up in regional cooperations, in order to get noticed in the international arena. Together, regional actors aim to attract investors, potential employees and tourists. Career opportunities and quality of life play an important role in this respect. Richard Florida’s well-known book The Rise of the Creative Class, Cities and the Creative Class (2002) proves to be influential once again. Continue reading

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Exonyms: enemy of uniform place brands abroad?

Finland Suomi Tshirt

An Exonym (Finland) and Endonym (Suomi) on a tourist T-shirt

by Hans Pul
For building and maintaining brands, uniformity in communication is crucial and confusion needs to be avoided. However, many places have different names in different languages. München is Munich in English, London is Londra in Italian, while Mailand is German for Milano. More extremely, some place names look and sound completely different in other languages, some of the most prominent examples being Suomi* (Finland), Hellas (Greece) and Nippon (Japan). In short, there are more exonyms (foreign language names for geographical features) than places out there. How does this affect place branding efforts abroad?

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How’s life? Mapping Happiness

NYC Happiness heatmap - onehappybird.com

Where is the happiest place in New York?

by Hans Pul

Where is the happiest place in New York? The above diagram maps “happiness” in the city based on the content of geotagged tweets. The diagram is structured according Manhattan’s grid, where red blocks represent “happy tweets”, while blueish blocks indicate a lower grade of happiness. It was created by researchers of the University of Vermont and is part of a fascinating post (read it, it makes you happy).

After the break I will introduce “Mappiness”, an iPhone app designed to collect data about how happy people are, taking into account their activities, the people they are with and the type of environment they’re in.

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Barclays’ “Boris Bikes” and London mayoral elections

Boris Johnson, Mayor of London, on a Barclays sponsored cycle

Boris Johnson, Mayor of London, on a Barclays sponsored cycle

by Hans Pul

As a passionate cyclist, I regret not being a Londoner: I won’t be able to vote on May 3th this year. On that day, Londoners will elect their mayor for the 2012-2016 period. Current mayor Boris Johnson (Conservatives) will run for his second term, while Ken Livingstone (Labour), London’s mayor between 2000 and 2008, is his main challenger. With the London mayoral elections campaign on its way, the Guardian launched a “Manifesto for a model mayor”, in which ideas for the city and requirements for its mayor are collected. This sympathetic initiative is an interesting form of “open journalism” (although it might be less spectacular than Iceland crowd-sourcing its constitution).

In this blog entry I will talk about “Boris Bikes”, Barclays’ involvement in London cycling and Guardian reader’s suggestions for cycling improvements in London.  Continue reading

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Curitiba: Latin America’s Green City

Curitiba BRT bus stop

Curitiba BRT bus stop

by Hans Pul

In this post I will argue that good urban planning can be of great value for places and their branding efforts. Cities with good urban planning get noticed. This is important, especially for relatively unknown non-capital cities in Latin America, Africa or Asia.  Such cities often have millions of inhabitants and have much to offer to people and investors, but are barely known outside their region. One such a city is Curitiba, located in the south of Brazil.

In this blog entry I will talk about Curitiba and how its public transport system, (forest-) parks, and urban planning have established the city as “Latin America’s Green City”.

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Cittaslow in the Netherlands

Homepage Borger-Odoorn with Cittaslow logo

Homepage Borger-Odoorn with Cittaslow logo

by Hans Pul

In his recent post, Ares introduced the Cittaslow initiative in general, as well as Cittaslow Trani, Italy. Here I will elaborate on Cittaslow in the Netherlands. Currently, there are 4 Cittaslows in the country: Midden-Delfland, Borger-Odoorn, Alphen-Chaam and Vaals. Similar to Reinard’s observation about Cittaslows in Germany, Dutch Cittaslows are small towns and rural municipalities rather than cities. To get a bit of an impression: Midden-Delfland is a rural municipality located in the middle of the Metropolitan Region Rotterdam The Hague, while Alphen-Chaam is a small rural municipality near the Belgium border. Both other municipalities are well-known tourist destinations within the Netherlands: Vaals is known for the highest “mountain” in the Netherlands with its respectable 323 metres of height, which is also the tripoint with Belgium and Germany. Borger-Odoorn is known for its “Hunebedden”, megalithical structures from 3000-4000BC.

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‘Made in Germany’ in times of globalisation

Made in Germany logos

by Hans Pul

‘Made in Germany’ stands for quality products, for top-notch engineering. For world-class cars, machines, dish washers, etcetara. The reputation of German products as quality products is very valuable for the German economy as a whole. German companies eagerly use the ‘Made in Germany’ label to communicate the quality of their products to consumers around the world. The ‘Made in Germany’ label is such a strong brand, that some companies have adjusted their production processes in order to be able to use the label. They open an assembly plant in Germany and put together their product there, while (sub-)components are produced abroad. This leads to important questions: Does the term ‘Made in Germany’ make sense in times of globalized production processes? What does it mean that a product was produced in a country? When a product is assembled in country A, while the parts of the product were produced in country B, C and D, is the product ‘produced’ in country A? Is ‘Made in Germany’ misleading towards consumers?

These questions have become highly relevant, as the EU commissioner Algirdas Semeta plans to restrict the use of claims like ‘Made in Germany’.

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