Outdoor advertising (suburban railway) of "Bourgogne" in France / Source: Facebook page of the official Tourism Organization of Burgundy
Guest Article by Antonios Giannopoulos
In Burgundy there are no tourists… the introductory slogan that follows visitors in almost each and every “click” on the website of Burgundy in French is rather appealing. Although there is a general debate over the use of such slogans as promotional tools, this is not the main focus of the current post. Both academics and practitioners have developed fruitful thoughts on this issue. In fact, it is the whole philosophy underlying the website that virtually takes us away. Continue reading
