Monthly Archives: January 2012
Leaving Utrecht Behind, Thinking About Manchester
By Efe Sevin We had a great conference over a week ago in Utrecht. Once again I would like to thank Ares and his colleagues for creating another opportunity for interested parties to meet. Ever since I returned back to … Continue reading
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Announcement: Round Table on Place Branding at the Catholic University, Milan, 6th February 2012
Lunedì 6 febbraio 2012 – Ore 9.30-13.00 – Aula Pio XI Università Cattolica del Sacro Cuore – Largo Gemelli, 1 – Milano CITY INNOVATION LAB Identità – Place branding - Competitività globale Place Branding Un nuovo approccio interdisciplinare per la … Continue reading
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Some Impressions from the Place Branding Conference
by Valentin Schipfer What does Place Branding actually mean? Is the theoretic fundament clear or is it questionable? Can already more clarity be provided in its definitions and methods? Is there some progress made in this field by the scientific … Continue reading
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Cultural Flagship Projects – Part I
by Renard Teipelke In the next weeks, I will contribute a series of articles on cultural flagship projects to this blog.* Since Kenneth Wardrop and other authors have already written about British and Scottish cities reinventing themselves through branding their … Continue reading
After the conference: First impressions from Utrecht
by Ares Kalandides With my impressions on the Special Edition on the Place Branding still fresh, both exhausted and enthusiastic after two days of intensive work, I will try to sum up my thoughts from the event, more or less … Continue reading
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Announcement: “Sustainable Building – Designing the Future” 23rd February Messe Berlin
The Federal Ministry of Transport, Building and Urban Development is happy to announce the “Sustainable Building – Designing Future” symposium to be held on 23rd February 2012 in Berlin. In conjunction with the “Bautec 2012” trade fair, this one-day symposium … Continue reading
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Ruhr ruins invite tourists for highwire hijinks – The Local
“From my lofty vantage point, the panoramic view over the Ruhr Valley to Duisburg and beyond is breathtaking. Derelict factories – rusting, soot-stained hulks – pepper the surprisingly verdant landscape. Chimneys rise like cathedrals; proud relics of the region’s industrial … Continue reading
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Alternative Mapping – Another Type
By Renard Teipelke In my last article, I wrote about alternative mapping. I referred to somewhat ‘weird’ maps showing France illustrated by various wines or the London underground presented as 100 years of music. My main arguments were that these … Continue reading
Place Branding and Place Identity. An integrated approach | Tafter Journal
by Ares Kalandides Marketing places, as an activity that seeks to position places in a globalized market environment, is a phenomenon that has existed for centuries, albeit probably in very different forms (Ashworth and Voogd 1990, Ashworth and Κavaratzis 2010). Yet, the last decade or … Continue reading
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Dinner in the vaults of the former Bötzow brewery in Prenzlauer Berg
by Valentin Schipfer Apparently post-industrial sites – especially former breweries – are becoming quite en vogue for cultural initiatives as well as for private investors. Unlike my recent post about the Kindl brewery in Neukölln, the decisions for Bötzow brewery … Continue reading
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