by Valentin Schipfer
For six years now I’ve been living in Vienna’s 15th district, but nothing has changed since. People still behave the same when they find out where I live. Once I was even told not to worry or that it did not matter! Most of them have never even been here, but still bear primarily negative images in their mind – similar to the ones described in that link . The sad thing is that these images aren’t completely far from reality. Before introducing you to my two place branding concepts, some words about the district’s history. Continue reading
