We would like to introduce this first article in a new series of articles about UNESCO’s Creative Cities Network to appear here on the Place Management and Branding blog. The Network aims at developing international cooperation among cities and encouraging them to drive joint development partnerships in line with UNESCO’s global priorities of “culture and development” and “sustainable development”. This first-of-two articles written by Kenneth Wardrop discusses the origin and goals of the UNESCO initiative and examines Scotland’s Edinburgh as a City of Literature: Continue reading
Monthly Archives: October 2011
by Ares Kalandides
The first time I visited the public library Virgilio Barco was in 2008. At the time, I knew little about Bogotá and nothing about Colombian architects. What surprised me was not only the architecture, an open building with light pouring in from everywhere, but the large number of people who were using it. It took me some time to realize that the building was more than just a library: it was public space – clean, secure public space – a rare quality in many parts of the city. Later I was told that the architect of the library was Rogelio Salmona, probably one of the most important architects of Colombia. In my following trips to Bogotá, I began discovering one by one this amazing system of libraries, called the BiblioRed (library network) that comprises 4 major, 6 local, 10 neighbourhood libraries and one mobile bus-library. The major libraries (including the Virgilio Barco library) are in public parks and have an average floor plan of 10,000 m2 each with space for approximately 600 reading places. Though not part of the BiblioRed network, I should not forget to mention the important library of the Banco de la República Luis Angel Arango, situated in the very heart of the colonial centre La Candelaria and very close to the Cultural Center Gabriel García Márquez, designed again by Rogelio Salmona for the Fondo de Cultura Economica in Mexico. Continue reading
in:polis | urbanism in cooperation with the School of Tourism and Hotel Management (Akdeniz University Antalya) are happy to announce the Second Call for Papers for the Conference “Destination Management and Branding in the Mediterranean Region” to be held in Antalya in April 2012.
In this seminar we will explore the possibilities and requirements for place branding in Cyprus. The main objective of this seminar is to provide a multi-disciplinary framework for understanding the emerging topic and practice of integrated place branding, how it relates to place identity, and to provide the tools that local Cypriot stakeholders need in order to understand , enhance, and promote place identity within their strategy. Continue reading
By Ares Kalandides and Caspar Lundsgaard-Hansen
In terms of urban regeneration, Berlin truly is a special city: to this day, the city still boasts comparatively many undeveloped or temporally used areas. Unsurprisingly, the emergence of a large part of these areas can explicitly be ascribed to the division – and the subsequent reunification – of the German capital. One of the more prominent examples for this kind of urban areas is the RAW site in the district of Friedrichshain. Here, it is not only possible to observe the process of inner-city regeneration in Berlin, but also to examine what role the public sector can possibly occupy. Continue reading
The latest issue of the Journal of Place Management and Development is now online and available here
Chung Yim Yiu: The impact of a pedestrianisation scheme on retail rent: an empirical test in Hong Kong, pp. 231 – 242.
Deborah Levy, Christina K.C. Lee: Neighbourhood identities and household location choice: estate agents’ perspectives, pp. 243 – 263.
Brídín McAteer, Simon Stephens: Town centre management: a solution to the challenges facing urban centres in Ireland?, pp. 264 – 271.
Brian Jones, John Temperley: Leeds Shopping Week: a case study, pp. 272 – 281.
Ares Kalandides: City marketing for Bogotá: a case study in integrated place branding, pp. 282 – 291
Traveling to new destinations is one of human mankind’s greatest experiences. You have two options with respect to a destination’s standing: you can either decide for the well-known, established one or you can try out the relatively unknown insider’s tip.* Taking two cities as examples: you can pick London or Bristol. If we think about a possible travel destination, we can agree that you probably can only decide to go there if you have heard about it in the first place – a fact much more unlikely for an insider’s tip. However, it can exactly be this little recognition that makes these places so interesting to actually find out more about them by visiting.
by Caspar Lundsgaard-Hansen
Last week, Efe Sevin posted an interesting article on this blog about the Nation Brands Index. This seemed to me like a good opportunity to hint at the work of Yanko Tsvetkov. The graphic designer and visual artist wonderfully maps nation stereotypes.
Even though these maps might not enhance serious nation branding it is nevertheless worth taking a closer look at this artist’s work. As we all know, stereotypes might also actually contain some degree of truth. Or would anyone disagree that Switzerland is the world?
Our team picked this in The Guardian. It’s an article by David Mitchell about country images, symbols and logos – and very much about how absurd Place Branding can become.
Identity is a very loose and elusive concept. As Erik Erikson – a German development psychologist and psychoanalyst, known for his work on social development of humans and for coining the phrase identity crisis – once wrote “the more one writes about this subject [identity], the more the word becomes a term for something as unfathomable as it is all-pervasive. One can only explore it by establishing its indispensability in various contexts.” Therefore, we attach words like sexual-identity, ethnic-identity, national-identity, etc to help us narrow in on this ‘unfathomable yet all pervasive’ concept. For Erikson, understanding identity doesn’t require understanding a definition; rather it requires an understanding of the environment in which this interplay occurs. Though Erikson writes within the context of “children and identity formation”, what he says about identity as a concept, in my opinion, holds universally true and is applicable to our understanding of places-be it a city, nation, or any other livable space. Continue reading