FIFA Women's World Cup - Better than Curling
Guest Article by Efe Sevin
Yesterday afternoon, thanks to a random visit to a pub, I realized that 2011 FIFA Women’s World Cup is underway in Germany. This event, again, made me think about the place of ‘sports marketing’ in place branding projects. Can there a ‘branding’ aspect of hosting such events? I argue that economic gains or media exposure cannot be seen as main motivators. Rather, countries host/participate in these events to associate themselves with the ideals and brands of these events.
by Caspar Lundsgaard-Hansen
What role can movies play concerning destination brand building? MORGAN, PIGGOTT and PRITCHARD (2004) argue that movies can be understood as opportunities for public relations (PR) strategies, which in term can be a cost-effective tool in the drive to create valuable destination brand relationships. Continue reading
A special walk through Berlin’s Schöneberg Kiez
last Saturday of every month, 11am-5pm
Nine galleries in Berlin’s Schöneberg neighborhood are inviting you to the SchönebergARTwalk which takes place last Saturday of every month. The kick-off will be June 25th, 2011, and the walk will be offered all summer long. Continue reading
Russell Square in Bloomsbury, London
by Ares Kalandides
A couple of weeks ago I visited London for some days. My business appointment was fast and successful, so I had some time to enjoy myself as a tourist – something that I rarely do. I picked a hotel on Russell Square in Bloomsbury and on both days I was there, I had my morning coffee in the square gardens. But of course, I had not picked Bloomsbury by chance. Which lover of English literature would have ever walked through those streets behind the British Museum without thinking of Virginia Woolf and her circle of friends? Continue reading
Between August 15th and 26th, the Berlin-based Georg Simmel Centre for Metropolitan Studies of the Humboldt University is organizing a summer school on the following title: “City as Image? Berlin Between Representation, Performance and Placemaking.” The course, which will be held in English, aims to examine how the ties between city and image can be understood. Continue reading
By Caspar Lundsgaard-Hansen
In her article for Wallpaper* magazine Marisa Mazria-Katz determines the new power axis in art: Los Angeles – Berlin. Being a core component of the creative industries, art acts as an important part in the development and branding of many cities competing for talents, tourists and tax revenues. City officials in both the German capital and California’s megacity thus presumably love to hear what famous German artist Thomas Demand postulates in the article: namely that there are cities for falling in love with art (e. g. Paris and Rome) and cities for making art, which nowadays are Berlin and L. A. Continue reading
Guest Article by Efe Sevin
Last year, I wrote a short post about Turkish public diplomacy where I practically claimed AKP and Erdogan were the biggest obstacles to a robust PD strategy. Last Sunday, AKP won its third consecutive elections, and will be governing the country for another term. And I still have the same concerns about Turkish PD.
Another AKP Victory: the End of Turkish PD?
in:polis | urbanism in cooperation with the School of Tourism and Hotel Management (Akdeniz University Antalya) are happy to announce the first edition of the Conference “Destination Management and Branding in the Mediterranean Region” to be held in Antalya in April 2012. Departing from the ongoing economic and political crisis in the region, we will discuss the role of sustainable tourism. Accordingly bearing the title “Sustainable Tourism in Times of Crisis,” the first edition of this conference will aim at a broad understanding of the complexity of tourism, ranging from topics like marketing and management to ecologic and social challenges and conflicts. Also, the conference will enrich the dialogue between various actors from different disciplines and different parts of the Mediterranean region by discussing the role of governance and networks as well as the impacts of tourism on society and culture. The exchange between the participants about best practice examples can result in a common understanding of sustainable tourism that will function as the base for further thoughts about destination management and branding.
Visit our conference website for further information about themes and subthemes here.
Please find the first Call for Papers here. The exact venue and the fees will be announced shortly.
By Renard Teipelke
In the night from Sunday to Monday history was made. The Dallas Mavericks won the prestigious NBA finals against Miami Heat in the sixth game. NBA? Well, this acronym stands for “National Basketball Association,” i.e. the world-famous basketball league of the United States. Why was it historic? Because with Dallas Mavericks’ team captain Dirk Nowitzki, the first and only German basketball player in NBA’s history won the trophy. He was elected the most valuable player of the finals and made essential contributions to his team’s success over the course of the season and even more during the playoff elimination games. Besides the finals’ success, Nowitzki has played in the most competitive basketball league of the world for more than a decade, disappointingly lost the 2006 finals with the Dallas Mavericks against Miami Heat, and was already mocked as “No-Win-zki” as he was one of the great players in NBA’s history who played multiple playoff elimination games without eventually reaching/winning the finals.
By Renard Teipelke
Along the Pacific Coast, California offers hundreds of beautiful beaches. Names (or places) such as Santa Cruz, Malibu, or Coronado Island are world famous not only because they are marketed well but are actually nice, sunny, and fantastic locations for a day at the beach. So what role can much smaller, less famous beaches and their adjacent towns in California possibly play in the presence of these ‘big players?’ It comes with no surprise that the demand for beaches seems to be clearly large enough so that these less famous locations are not relegated to a negligible niche existence. But demand also refers to a certain quality of supply: How do these places attract ‘enough’ guests in order to benefit from tourist revenues which they are often seeking in the absence of other relevant fee- or tax-paying industries?
Let us take an 85-mile-ride from Santa Barbara up the coast to the town of Pismo Beach. Continue reading